Social Hallucinations

Open Inspiration - Ikea

Image via Wikipedia

Vizeum Norway is pitching for Ikea and they are doing it by crowdsourcing. Great way to show the client the understanding of social media and gather insights and be inspired. Come and join by giving your opinion on Open Inspiration blog

The Media are Merging

People love to divide. According to the old motto: divide and rule, we seem to believe the more distinctions will be made the more power and control we get. But dividing world creates limitations.

There is the huge power in integrating. You extend the abilities, you add more power and chances for creating something new and unexpected are higher than when we stick to one way thinking where no air or light from outside has access.

I think this is refreshing example of what happens when you mix two, apparently so different media - print, that is the incarnation of analogue technology and digital. It is an interesting idea showing that boundaries between media today are blurry. Placing screen into paper and showing movies? Sounds a bit crazy, but it is possible. See the video at Ad Age about CBS and Pepsi to run video ads in print edition of entertainment weekly.

Instead of taking lives of traditional media, we should look at how we can improve or enhance the experience they give by engaging digital opportunities. Time will show whether they will last or not. The only we can learn about it is by trying and mixing.

Herd Redefined

If you are in the communication business you must know what Herd is. (by Mark Earls - Herdmeister)

Privacy Continues

Sometime ago I wrote a post about public privacy - tendency to show off all the aspects of personal life to the public. No filters are applied, we demonstrate the exhibitionistic attutide and invite everyone to peep and follow 24/7. Today I stumbled on this article in New York Times that demonstrated to contrtendency - prohibiting sharing the bits and moments of private life -  Party On, but no Tweets. It seems like there is the group of peope who aren't keen on being tagged on Facebook and twittered about, therefore invitations to parties includes note that it is not allowed to share any information online. Being exposed can be annoying, especially when you didn't ask for being exposed.

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• New York Times: The Paradox of Privacy (boxofmeat.net)

There is Life After Advertising

Trailer for the new movie about advertising - Lemonade. More than 70,000 advertising professionals have lost their jobs in this Great Recession. Lemonade is about what happens when people who were once paid to be creative in advertising are forced to be creative with their own lives. It is uplifting and fantastic to see how they find their new call. It is also fascinating to hear how liberating for them was to lose the job and get time to eat, see family and "do things that matter".