You want people to do something differently. You want them to influence them. But how to change someone's behavior? Defintely not by telling them to act differently. It will make them aware of the other ways of acting but it will not necessarily make them to choose your way of doing things...unless you create an envirnment that makes change of behavior interesting or funny....like VW did with their The Fun Theory.
Create something engaging, something that stands out and make a difference, spice up the ordinary behavior and eventually the change will occur. Great way of thinking - show and encourage - doing instead of saying.
