The Near Future Agency

"(...) the future agency becomes virtual and led by superhero planners and creative thinkers. Behind the superheroes, it's all virtual. All shared."

(John Ebbert)

The media fragmentation, increasing number of channels and ways to communicate with people that live liquid lives is followed by the increasing number of agencies that offer their "expert" service to

Image by michael.heiss via Flickr

solve a piece of your communication problem and get a piece of marketing budget. Roles get blurry. Advertising agencies think media, media agencies think creativity, etc. More experts emerge. More silos get built. We can't face the near future with the silos organizations that are characterized with the lack of flexibility.

What we can do to survive? Implement flexibility, strong leadership and work the way that reflects how people live and think - seamless. Ordinary people don't think in communication channels, they seek for the ways to satisfy and fulfill their needs.

The seamless life of agency can be reflected in the way we organize ourselves into flexible and versatile teams and collaboration across different disciplines is the key. 

After all, we together in the business of helping our clients to connect with people.

More interesting related read: Markets are Networks