... or when fun becomes selling.
I've stumbled today upon those two ads from VW and T-Mobile. Both are sequels, another parts in the puzzle of advertising. What's interesting, none of the brands is taking shortcuts. They don't really get to the core - buy me message. They tell stories, they entertain. They rather give and take. It is good, worth seeing and works pretty well along with the traditional advertising shouting at people to buy. It works well for those who are tired of being called consumers. It gives the feeling (fake or real - decide yourself) that companies (advertising agencies?) care.
Nevertheless, both videos are enjoyable!
