I love this idea of low-tech augmented reality from Philips that came up from a simple consumer insight: Over 73% of Taiwanese men think that grooming is just about cleanness, preferring a clean-shaven look over any type of beard and stubbles.
How do you change the behavior than to create interest in grooming kits. No beard, no grooming.
Philips take on this is awesome; they have created "Low-tech Augmented Reality Mugs" to show any possible look the young guys can have when grooming. Simple.
It proves that the great communication is not about "digital at heart" but about awesome ideas that address people needs and help them to make decision or have great experiences....and sometimes it may be that digital is perfect for this task, sometimes a simple mug is enough.
