The Havas Media Lab has conducted a research that shows most people wouldn't care if 70% of brands disappeared. Only 20% of global brands noticeably improve people’s quality of life.
People don't care about brands, people care about their lives and social ties.
It means we have to focus more on how to create a value for people, make their life easier, more meanigful. It means we need to shift away from just only focusing on what we should say as a brand.
People don't care what we have to say. They just want their problems solved.
Brands need to become meaningful and "enhance the well-being of individuals, communities and the environment, making people and society flourish."
Simple. Requires less bullshit and more great shit.
