Social Hallucinations

The Extensions of Man

Technology empowers. Photo camera that enables people to create memories that would be lost if not for the camera. Camera that becomes the extention of the man.Well captured by Samsung.

via Scary ideas

 

The Art of Adaptation

How to catch people's attention and make them eat baby carrots? How do you make baby carrots cool? Well, the solution can be packaging them like junk food. You just need to adapt to people's needs and expectations. The question is whether the chips-like packaging will turn carrots into the new cool, people want to eat.

Packaging design by Crispin Porter + Bogusky

Via USA Today

What Athlete are You?

In the constantly jogging, sweating, striving and starving to be fit world where sport achievements are highly valued, this spot from Puma is quite refreshing. It is cool you finished marathon, yes it makes you an athlete but you know what we are all athletes, after hour athletes. It makes me smile. Relax. There is no need to run so fast.

"Because we know it takes just as much effort to score a phone number as it does to score a goal."

 

Improving the Shopping Experience

What do people want from brands? Utility and good experience. There is plenty of different services trying to deliver on it. Here is one fantastic example that integrates mobile device, check-in mechanics, coupons with the shopping experience - Shopkick. Shopkick is a hardware and application system to be installed in stores. It rewards people for just coming into the store, adds social sharing and customized offers overview to you while you are in the store. Judging from the video showing how the product works, Shopkick makes the whole coupon and check-in idea more social and more fun in relation to retail experience.

It opens the new opportunities for building loyalty and closer relationship between customer and retailers, where the latter one is not just products provider but improves the whole shopping experience.

Read the whole article and see the video on Techcrunch

 

Glasses tell who you are

Great campaign. Such a small thing like glasses can fully change your image

Via Angus Whines 

Baby, say it one more time

Throughout my career at media agencies I've faced many times the question 'how many times people have to see our message to get it? We have developed tools that based on the research and common sense helped us to establish the levels of so called effective frequency. This graph from Armano's and Rubel's presentation on 6 digital trends seems to be in line what we've been doing and believing (I am curious how they've come to those numbers). Majority of people need to hear things 3-5 times before they sink in. This of course depends on the complexity of the message, the context and the environment we are communicating in. It requires crafting the messages that it are easy to understand and are relevant to people.

 

Though, it doesn't mean we need to push the same message 5 times through the same channel, over and over again in hope people finally get it. When message isn't relevant, they will never get it, rather get annoyed or immune over it. The repetition and effective frequency is more to me about "lightning lots of small fires" like Mark Earls says, meaning we create many contact points with people in spaces where they already are, where they are in the right receptive mode and context. It is not necessarily about sending out the same message but adapting the message to environment it is going to be seen in. Integrate and adapt, be always in beta to get best out of it and make sure people hear what you say by communicating smarter.

How we've complicated things - truth on brands

It has all begun with just a toothpaste...45 years later...what's toothpaste? The hell of added value....

Via Gavin Potenza

Fight for your dreams

This is what makes the world rolling...the striving for excellence, the passion, the unbeatable will to make a difference and write the future...awesome ad from Nike... Write the future. Never stop...cause you can actually make a difference if you fight for your dreams.... ROO-IT!

Fight Oversharing with Pringles

For two days ago I wrote about the sharing tyranny and now Pringles comes up with the new campaign that should help us fight over-sharing phenomena where people share things of the very low importance. Clever. We will see more of this type initiatives that help us fight overflow of informations. The brands that will we be those who give us powerful and useful filtering tools.

 
 

Sharing Craze

I like this humorous ad about the craziness of sharing that can sometimes blind and blur the goals. This is when sharing becomes religion. 

Stop-Start Commandments

"Advertising isn't a rocket science. I should know. I am a rocket scientist."

Sean Boyle on taking action and doing things

Stop Overthinking Things
Start Doing Something
Stop The Incessant Research
Start Doing Good
Stop Banging On About Digital

Little less conversation, more action please

Your Life, Your Game: The Art of Collecting Points

Great show by Jesse Schell game developer and great performer on how Facebook and diverse social platforms will influence our reality, not only the way we communicate but the way we learn, shop ... the way we live! To sum up his fascinating thoughts: everything will be part of the game and we will earn points to get rewards...figure it out!

Meaningful Branded Content

Amazing project from Red Bull Stratos. Breaking the barriers and exploration. Really WOW in terms of idea and doing something meaningful. The idea is incredible: they send skydiver and base jumper Felix Baumgartner to at least 120,000 feet above the earth and he will attempt a stratospheric free fall jump - the longest in the history of man - and hopefully will become the first human to break the speed of sound with his own body. It is so awesome!

"Red Bull Stratos will attempt to make history and deliver valuable learnings for medical and scientific advancement that will aid the exploration of space in future years."

Making a difference and making something extraordinary! I am so in love in this project.

Social connection

Social experts are keep on multiplying. Clients asking more for social media in briefs. Agencies race for making frameworks, models, products to sell to the clients...but everyone seems to forget one essential thing:

"You need a social profile to engage with other people and the world - but you need to be doing other stuff, constantly, to feed it. To be successful in social spaces, you need to be active in the world." (Faris)

 Neither people nor brands exist in social vaccum. What makes us social is our stories we tell, our experiences we share. Social doesn't fit frameworks and models cause it is unpredictable, cause it is people and interactions among them. Ideas, interesting stories, shared experiences are what connects people....not Facebook fan pages.

The 6 types of ideas

via Tom Fisburne