Social Hallucinations

The Extensions of Man

Technology empowers. Photo camera that enables people to create memories that would be lost if not for the camera. Camera that becomes the extention of the man.Well captured by Samsung.

via Scary ideas

 

The Art of Adaptation

How to catch people's attention and make them eat baby carrots? How do you make baby carrots cool? Well, the solution can be packaging them like junk food. You just need to adapt to people's needs and expectations. The question is whether the chips-like packaging will turn carrots into the new cool, people want to eat.

Packaging design by Crispin Porter + Bogusky

Via USA Today

How we've complicated things - truth on brands

It has all begun with just a toothpaste...45 years later...what's toothpaste? The hell of added value....

Via Gavin Potenza

Fight Oversharing with Pringles

For two days ago I wrote about the sharing tyranny and now Pringles comes up with the new campaign that should help us fight over-sharing phenomena where people share things of the very low importance. Clever. We will see more of this type initiatives that help us fight overflow of informations. The brands that will we be those who give us powerful and useful filtering tools.

 
 

Color outside the lines

Being creative is what gives advantage today and allows to differentiate from the mass of me-too products and people. Creative meaning novelty and utility. Sometimes to get an attention you deserve you need to color outside the lines and find inspiration other places...Like this packages.

You have something what seems to be a carton of McDonald's chips on the right but is in fact celery and blueberries packaged as medicine. 

   
 

via BabyCreative blog

Meaningful Branded Content

Amazing project from Red Bull Stratos. Breaking the barriers and exploration. Really WOW in terms of idea and doing something meaningful. The idea is incredible: they send skydiver and base jumper Felix Baumgartner to at least 120,000 feet above the earth and he will attempt a stratospheric free fall jump - the longest in the history of man - and hopefully will become the first human to break the speed of sound with his own body. It is so awesome!

"Red Bull Stratos will attempt to make history and deliver valuable learnings for medical and scientific advancement that will aid the exploration of space in future years."

Making a difference and making something extraordinary! I am so in love in this project.

Branding Struggles

This visual is incredible. Branding path stretching for 110 years. It shows quite a struggle of Pepsi trying to find its identity while Coca - Cola stayed true to their visual identity through all those years. It seems it payed off in many ways, one of them is the fact that Coca-Cola is a more valuable brand than Pepsi.

 

Via We Heart Branding

TicTac Micha Rocks Again

TicTac Micha is back. He didn't stop to entertain the world after the great performance in Copenhagen. The great response from all over the world, the lots of fan emails showed that TicTac Micha is great and there is the need for more.
So he is back with the World tour. The first stop was in Malmö, Sweden where he rocked at the midsummer party!


and here is his first performance from Copenhagen - watch TicTac Micha video here.

Stay tuned for more updated from Micha's tour by visiting his website. :-)

The Marketing Capability: The Future is Digital

"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."

From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.

Is Talk Cheap?

Image via Wikipedia

According to a recent research of Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi, there is a measurable connection between what is being said about a product in online posts and real-time customer behavior. Research showed that if you ask people what’s most important to them in evaluating a product, they say, ‘What other people like me say about it.’ Meaning that that a relatively small group of people in online communities can have a substantial influence on purchase decisions. What is crucial for brands is to track the conversations happening online, as understanding people's attitudes towards your products give you the chance to react accordingly and implement necessary changes. It makes online conversations to be your focus group on steroids, wisdom of the crowds delivering you valuable inisghts that can fuel your product strategies.

“An Internet-armed consumer can become your greatest asset or your worst nightmare.”

Read more here on Kellogg Insight website

This is Enough

Muji is a Japanese retail company which sells a wide variety of household and consumer goods that are charactirized by minimalism, recycling and no-brand policy.

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.

Muji's vision is "This is enough"

 

Timeles idea focusing on sustainable design build around simplicity and purity. No flashy advertising, just Muji's message. The new way of earning money where profits doesn't seem to be the only focus. The state of humanity is included and cosidered. An effort to fight pointless consumption and turning less into more.

Advertising isn't an Answer

It is not about pumping bucks into advertising. It will not make you an Apple-like brand. Clever response from Apple to I am PC ads.

advertising, Apple, Microsoft

Customized Advertising Space

Idea is fantastic! Imagine webpages where you could fill out advertising space with things you are interested in and care for. Bold idea from Papercut in Sweden.

Turbo Gene

I love his site. Great experience from Saab. And this is my turbo gene..if I had a driving license...Meanwhile I'll enjoy my bike.

advertising, Saab, website

Unboxing Samsung

Samsung takes unboxing to the new level. It is pretty good, especially the opening finale.

via InfluxInsights

Samsung, unbox, video