Noah Brier created simple application that allows people to enter words they associate with specific brands - Brand Tags. Really cool and simple tool not only to share your meaning about the brand but to learn how people perceive brands.
Tags: brand tags, Noah Brier
..are jumping into their jeans. Last year we had guys throwing and catching "with their faces" Ray ban glasses. This season - guys who jump into their jeans, I guess it is Levis. They are very agile and innovative. Cool even though concept isn't fresh anymore.
Tags: viral, levis, Guys backflip into jeans
The new commercial from Sony...like no other. This time the film was shot in Miami and after balls, paint, bunnies and orgy or colors, we can be lulled by white foam. Nice. I like the slow pace of the movie and the feeling of being astonished. But...there is no WOW factor. Is it bad? After all, we people we like things we know. It makes us feel safe.
This is probably something that guides most of Apple products buyers, we hope for the magic and difficult to express in words aura to fall upon us and makes us more special and more creative. In fact this is not far away from the truth.
Gavan Fitzsimmons, professor of marketing and psychology at Duke University conducted a research together with his two colleagues where test subjects were shown Apple and Disney logo for 30 milliseconds - a subliminal flash that was not actually "seen" and they were respectively more likely to be creative and candid.
"Brands are almost human in representation in people's minds," said Gavan Fitzsimmons.
It means brands can also be the driver of the social influence. What does it mean for marketers, apart from the possibilities subliminal messaging brings. It means that branding and brand personality are very important as they are driving social influence and make a difference.
Read the whole article here
Photo by Miguel Ramirez
Barack Obama is being accused of using just words. It can be but words happen to be one of the means we use for communicating with other people. While Hilary Clinton gets angry shouts "Shame on you Barack Obama", Obama and the creatives that have a crush on him deliver the next message. The message that is about hope and change, but most of all about the power of community.
"He's gonna be our president. He's gonna speak for us, cause we've put him there"
I have shown this video to many people, non-US citizens and I think it was fascinating to hear their reactions. Those who dare, admit having goose bumps, because "they hear human message from the politician", others hide the feeling and say it is manipulation with words and emotions.
Even Bill Clinton endorses Obama message...kind of. Bill Clinton isn't faithful husband again.
Barck Obama became a brand, an idea that speaks with a human voice. Does he mean it? Does he has the power and abilities to turn the words into actions? I guess we can only find out when he becomes elected. For now Obama is visionary and charismatic politician, the type we have missed in the world and I hope he will become US president.
Tags: US election, Obama, politics 2.0
What Whopper means for Americans?
Great 7 min. docu-like advertising shows Whopper freak out and people's reactions to it. Precious.
In the end King comes back and they lived happily ever after.
Tags: Burger King, Advertisng
Dove vs. Axe (Lynx) ... which beauty standards Unilever is actually fighting for. Great campaign for Dove, but then completely different approach on Axe. You can't afford nowadays to be hypocritical...in the name of money. It pisses people off.
I've just found on YouTube a great example presenting how dangerous asking people to express their opinions about advertising can be. Participants of the focus group were asked to judge the famous Apple commercial "1984", that by the way was called to be one of the best ads ever. There was shown animated version. What was result? They were pretty dissatisfied with the ad and came up with a couple of improvements and incredible comments presenting the complete lack of understanding of the concept. The video shows the risk of asking people to evaluate whether the commercials are good or not. We ask people to be experts and they want to live up to our expectations. They do their best to rationalize, have meaning on every aspect of ad and sound professional - they want to help us from the depth of their hearts. However, it is not exactly what we want out of focus group. We don't need people expertise, we need to gain knowledge of what people feel when seeing ad, how deep it touches them and which effect it has on their emotions.
Here is the original version of Apple ad.
So don't ask your focus group for advice how to change the ad or your product. Talk to them about their feelings, associations advertising / products evoke in them - it gives you a lot of insights to work with. The better you understand the people, the better ads / products you can make. And never forget your gut feeling, that can often guide you to the right solutions.
Tags: research, ad testing, Apple, focus group
Dove continues their showdown with beauty category. They've released next video. Great work again. They dare to stand up, have a clear meaning and challenge the whole category they are operating within. They take social responsibility. It is great and I could wish they reduce their traditional media spend to leverage the promise - their concern for healthy beauty perception among children and teenagers that are especially vulnerable.
Tags: dove, advertising, social responsibility, csr
One brand bummers are advantage of other brand. Apple can feel it on their own skin. I must admit, I'm pretty surprised following the development of iPhone bummers. I was sure that Apple nailed it and had the passion and respect for consumers but the latest actions they've taken prove something different:
- kind of monopoly practice - making an exclusive deal with one mobile operator AT&T.
- price drop of the iPhone by $200 - it is great news but not after you got the ambassadors of your brand to stay in line for a few days and pay full price of $600 (I can almost hear Steve Jobs saying: "You Geek Suckers!" )
- war with hackers - unlocked iPhones become useless after software update ("He, he, suckers again")
- the new update removed also all 3rd party applications and ringtones ("You play only with toys I give you")
What about being open, what about collaboration and nourishing the most powerful of relationships a brand can get - it is ambassadors? It seems like a silly mistakes and makes me wonder whether Apple has some bigger plan. But I hardly believe it.
Some brands like Nokia are just turning Apple's bad publicity into their advantage. They've already placed posters all over New York. Clever.
Via B.L. Ochman
FirebrandTV has introduced today the multimedia platform with "commercials as content". The best ads will be chosen by a panel of Gen Y. You can not only watch the cool commercials but also within a click you get an access to promotions and you can buy the products. FirebrandTV will also have CJ (commercials jockeys - someone like VJ) "to contextualize commercials as art and guide viewers through the spots, contests and promotions.". It launches 22nd October on three platforms: TV (ION Television Network), web and mobile (through iTunes and MSN)
Investors behind the project are: Microsoft, NBC Universal and GE’s Peacock Equity Fund, ION Television, as well as Adweek, Brandweek and Mediaweek, among others, joined Firebrand at its announcement during Advertising Week at the Paley Center for Media.
This is a great idea of distributing advertising using "pull" methods and combining it with merchandise option. It will be interesting to watch as it sets the new standard for traditional TV advertising. The fact is that people don't hate commercials, people hate being forced to watch the bad and boring commercials. I am looking forward to hear people's reaction to it and see how is it working in real life. I think the sales aspect is very interesting, transferring ad liking into sales.
Crayon is handling the social media aspect of Firebrand - check out what they have already done: YouTube, Myspace, Facebook, Flickr and Delicious Links.
Tags: firebrandtv, advertising, content, sales
It is a long time since I've seen such an insightful and entertaining video for shaving gear. It seems to be Gillette isn't the best man can get, but best babies can get :-)
Tags: Wilkinson, fight for kisses, video, advertising
Nikon has again proved that they understand people's needs and developed the fantastic product Coolpix S51c - digital camera that can send pictures directly to Flickr. It is very fantastic example of the "transmedia" product that meets users needs. It is not the first time Nikon used the passion for photography with online photo sharing.
"my Picturetown with Wireless email and storage. Now you can view your pictures anytime, anywhere. View your pictures on your Blackberry® smartphone. E-mail, store pictures (up to 2GB is always free, 20GB will be free until March 1, 2008 with the Gold Account), or send pictures directly to your Flickr® account right from the camera in Wi-Fi open access hotspots with the new Picture Mail button."
I love the smell of fresh baked bread. It created the atmosphere of cosiness and it is so homely. Personally I think that there is no better therapy than smell of freshly baked bread. There is something essential in it, something that touches you deeply and brings you to being simple human again. I have now my fancy bread baking machine to save time and avoid too much dishwashing, but still waking up in the morning and entering the kitchen filled with smell of warm bread, make me smile widely and feel that the day is going to be wonderful.
Today, people look for the feelings of authenticity, they want to get back to the roots. They seek for natural products, they want to get closer to nature and in a way traditional life. It gets home bread baking to be trendy. I've observed lately a lot of recipes for bread appeared in food magazines. It can be kind of our get away from technology dominated, stressed out life and ready-prepared plastic food into something more natural.
But still baking bread isn't easy. It is a long process, a little mess and lots of dishwashing. Actually it doesn't fit too much into busy lifestyles. Today in supermarket I've found the perfect solution and genius idea - Just Bake. It meets the need for fresh break baked at home and solve all problems around it. Just Bake can be described with three words:
It means WATER - SHAKE - BAKE.
Just Bake gives you the fresh bread without hassle. The ecological ingredients are packed in a carton, which is used for baking as well. You open the box, add water, shake and bake. Isn't it great! I love the simplicity of idea and how it makes life easier and nicer.
The idea was born, funny enough, in the head of baker. He thought himself that baking at home was too demanding. He found out that you could use the carton as you use for juice to bake the bread. Successful innovation, indeed! I bought a box and I am going to try it in weekend.
Tags: innovation, bread, Denmark, just bake
I've spend the afternoon and evening watching focus groups - hours of listening to people rationalizing everything and showing their common sense. Then I've seen this. It was great come back to the world of emotions. WoW! What a great movie. It is a sequel to Coke Happiness Factory. This is story about passion and determination behind Coke delivery. It is all about making people happy. I like the Lord of the Rings twist. Excellent peace of work. It will make you smile.
Tags: coca-cola, happiness factory
Very cool ad from Nike. Unexpected ending :-)
Tags: advertising, nike
This evening I went to do some shopping at local supermarket. While I was reaching for Innocent smoothie, my attention was caught by two lovely kids, girl and boy (around 3 - 5 years old) and their mum. (I couldn't help to follow them). The little girl was dragging a basket, it was packed with healthy and ecological food. It was mum's choice and children has different meaning on what they would like to eat. It was fascinating to observe the children's behavior and their brands awareness. They knew exactly what products they wanted, they screened shelves in search for the brands. Both boy and girl were placing diverse products in the basket and the mother with smile on her lips, kept on removing them and explaining to kids it's not for them. The girl was standing with Danonino yogurt, looked at her mother with big eyes and tried to convince her mum that this tastes very good and they have to buy it, while the boy tried to smuggle Cheerios in the basket. They didn't give up easily and all the way to checkout they tried to smuggle something in the basket.
The kids' brand awareness is very big, interesting enough all the products those kids wanted are advertised - primarily on TV. The advertising has a huge effect on kids as they aren't able to filter information they receive. We need to be careful when communicating to children as influence we can have on them can be tremendous and not everyone of them has such are unbreakable parent, who don't melt when seeing the little angel with big blue and honest eyes having a serious brand pitch.
***UPDATE***
and here is the link to the post about the power of branding amongst children.
Tags: advertising, children, brands
I admire Sony Bravia for their great buzz strategy around their commercials. Fabulous idea. It started with Balls, afterwards came Paint with blog with updates on progress of making the spot. Now the new idea, this time Sony Bravia is going to take over New York and make spot called PlayDoh. You can already follow the updates on Twitter and the shoot site is ready. Simple idea of getting much more from the commercial, creating the brand story so many are willing to take over and write about it and talk about it. Before ads hit TV screen majority has heard about them and ads become something enjoyable to watch because they have the stroy. It is not just another spot. Good example of intersection where social media meets traditional media.
Tags: sony bravia, advertising, communication, social media, buzz
"Your brand isn't what you say it is. It's what Google says it is."
Chris Anderson
Tags: brand, Chris Anderson, Google
I've participated a couple of times in the discussion about superiority of X-mass over Eastern and discussions on the "what's in the Apple" topic. Yes, what's in it? Apples are delicious fruits, but computers, iPods, screens? For me the answer was simple, Apple is religion you believe and follow it or not. Then I saw the commercial and I understood (btw excellent ad)
Tags: apple, advertising
UPDATE #2
Second life is back in media. This time the attention they get is focused on negative aspects.
Time classified Second Life as on of the 5 worst websites.
Interesting article from Wired about Madison Avenue wasting millions on a deserted Second Life.
---------------------------------------------------------------------------------------------------------------------------------------------------------
UPDATE
For the last couple of weeks you couldn't hear too much about Second Life in media. Apparently, SL hasn't live up to its hype. I was skeptical from the beginning about companies investing money and opening their virtual offices in SL to earn money. And today I read in Danish newspaper (Politiken) that companies begin to leave SL.
I guess there are too major problems with SL
1) The lack of users - the numbers Second Life gives as the number of SL users are the number of profiles. The truth is most people never come back again.
2) Companies have no idea how to act and interact in virtual reality of SL. For most companies SL is just another advertising window.
I guess there is also the third problem with users itself. Virtual reality is very new concept for us and we have no idea how to behave and how we can use the new space we have available. Plus there are still technological obstacles.
I do still believe Second Life is good and important but we need to explore the virtual reality more in order to understand its nature and become wiser on how to use it. The mix of traditional opt-down models, traditional advertising techniques and Second Life isn't the best in the world and can't bring any spectacular results (Danish Red Cross raised only 10.000 DKK from February 2007 ... I bet they still haven't earned home investments they made to create their HQ in SL)
Stop measuring and calculating, just try to understand in the first place. Understanding delivers better ROI.
***********************************************************************************************************************************************************
Second Life has become the media celebrity lately, everyone is talking about SL, so many companies throw $$$ to opening their virtual stores / offices there. SL become crowded, unfortunately not with people (3,6 million accounts opened but only 250.000 people revisited SL within 30 days since the last login and there are maximum 20.000 people at the same time) but with companies.
Nic Mitham has recently made a brand map of Second Life that gives the overview over the major companies existing in SL. I find it interesting the way companies are places on the outskirts of the SL and form the circle. Is it an attempt to try to separate itself from competitors?
(Click on the picture for bigger view)
While companies are rushing into virtual territory, the recent survey from Komjuniti revealed that 72% Second Life users (“avatars”) are disappointed with the activities of the companies in SL. Moreover "over a third of them were unaware of the branded presence and 42% said they thought it constituted nothing more than a short-term trend, lacking durable commitment from the companies. Just 7% consider that it has a positive influence on brand image and their future buying behavior."
The major problem for SL users is the insufficient customer care and opportunities for interaction with companies - the two most important factors and the basic reason for existence in place like SL.
It seems like companies feel the urge to be present in the SL but have no reason for being there, have no clue or plan how to act in SL. One should believe that the reason for company entering SL is to build a community around brands and interact with the consumers. Apparently it is not the way consumers feel.
I spent a lot of time in SL and I've always been skeptical abut the SL frenzy in business world. There is nothing wrong with SL itself, even though it seems to me as the ghost ship, the world with fantastic building but not too many people. SL is a wonderful world, the virtual scene that opens door to the new experiences and ways of communication. However many companies misunderstand that and see it mostly as the new area for the exposure of their ads and products. I guess we, both consumers and business need to understand first how the virtual worlds are relevant to us, what do they mean and give us, how we can use them before we fling into using them without having any goals or plans how to use it. I do believe in SL as the huge innovation and research space at the moment. This is the exciting place for gathering insights, observing and understanding humans interactions and testing products or ideas.
There is no need to get hasty and make the wrong decisions. It can affect companies negatively, as they don't live up to consumers expectations and needs. They way companies act in SL reminds me about the bad traditional marketing where ads are developed and broadcasted on TV without even spending a minute on understanding consumers, without even thinking about any kind of research.
It is better to take it slow and put resources into decent research. SL is great and important so better use it wisely.
You can read more about companies in SL here and here
Meanwhile get a ...third life :-)
Tags: Second Life, Advertising, Brands
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There were 2 men and 1 very good idea. They have invited the bloggers to write a book about conversations. Over 100 clevere people said yes and contributed with their view, ideas and thoughts on conversations. It is also worth mentioning this is charity book. The money will be transferred to Variety, the children's charity organization.
I have look it through yesterday and there is lot of good material there.
The book is available now and you can buy it here.
Here is the long list of contributors:
Gavin Heaton
Drew McLellan
CK
Valeria Maltoni
Emily Reed
Katie Chatfield
Greg Verdino
Mack Collier
Lewis Green
Sacrum
Ann Handley
Mike Sansone
Paul McEnany
Roger von Oech
Anna Farmery
David Armano
Bob Glaza
Mark Goren
Matt Dickman
Scott Monty
Richard Huntington
Cam Beck
David Reich
Luc Debaisieux
Sean Howard
Tim Jackson
Patrick Schaber
Roberta Rosenberg
Uwe Hook
Tony D. Clark
Todd Andrlik
Toby Bloomberg
Steve Woodruff
Steve Bannister
Steve Roesler
Stanley Johnson
Spike Jones
Nathan Snell
Simon Payn
Ryan Rasmussen
Ron Shevlin
Roger Anderson
Robert Hruzek
Rishi Desai
Phil Gerbyshak
Peter Corbett
Pete Deutschman
Nick Rice
Nick Wright
Michael Morton
Mark Earls
Mark Blair
Mario Vellandi
Lori Magno
Kristin Gorski
Kris Hoet
G.Kofi Annan
Kimberly Dawn Wells
Karl Long
Julie Fleischer
Jordan Behan
John La Grou
Joe Raasch
Jim Kukral
Jessica Hagy
Janet Green
Jamey Shiels
Dr. Graham Hill
Gia Facchini
Geert Desager
Gaurav Mishra
Gary Schoeniger
Gareth Kay
Faris Yakob
Emily Clasper
Ed Cotton
Dustin Jacobsen
Tom Clifford
David Polinchock
David Koopmans
David Brazeal
David Berkowitz
Carolyn Manning
Craig Wilson
Cord Silverstein
Connie Reece
Colin McKay
Chris Newlan
Chris Corrigan
Cedric Giorgi
Brian Reich
Becky Carroll
Arun Rajagopal
Andy Nulman
Amy Jussel
AJ James
Kim Klaver
Sandy Renshaw
Susan Bird
Ryan Barrett
Troy Worman
S. Neil Vineberg
Tags: the age of conversation, blog
Seth Godin came with the statement that the reason behind the importance of price can be the lack of other values customers could care about.
"Maybe the reason it seems that price is all your customers care about is...
... that you haven't given them anything else to care about."
Yes, of course we would love to buy products with meaning. I shop therefore I am. We define our identities through products we buy. Still we are the hunters who will always be happy and proud to buy something cheaper. We love sales. There is some kind of sport in buying things cheaper than they normally are. I am always amazed seeing long lines to the discount shops or seeing people buying 5 packages of butter, so they can save 1$.
Another question that pops up in my head is about the people whose income is just about average? What about people who are so poor that their salary allows them to survive from 1st to 1st each month? Those people want the products that are affordable. That is what majority cares about. Many people can't simply afford to buy values.
So often people tend to perceive and describe the world through their own lives. I am sure Seth Godin buys products that has some special appeal and deeper meaning. But there are millions people in our world that can afford such a luxury.
Tags: price, values, shopping, Seth Godin
Here are the TV commercials for long awaited iPhone. They are very simple and show how functional iPhone is. Many says iPhone is not as technologically advanced as its competitors available on the market. Personally I don't think it should be a disadvantage. After all most people use mobile phone to call :-)
Tags: iPhone, advertising
Nokia's latest campaign for N95 features touch screen games built into the bus stops in London. Good idea and "time killer" application for people waiting for the delayed buses :-)
Via Wired
Tags: Nokia, outdoor, advertising, interactive, game
Wireless future according to Intel ...it lets you be. Funny enough, all phone devices look like iPhone :-)
Tags: wireless, intel, future, communicaiton
The McKinsey Quarterly conducted 'How businesses are using Web 2.0' survey in January 2007 (2,847 executives worldwide, 44 percent of whom hold C-level positions). The respondents expressed satisfaction with their Internet investments so far, they see Web 2.0 technologies as strategic tools.
However, as the survey showed, companies don't follow the best-known Web 2.0 trends, such as blogs. They'd rather focus on and invest in technologies that enable automation and networking.
I seems like the companies are still very afraid of having the conversation with the consumers and opening the door for two-ways dialog. The fear of losing control is huge as top crisis manager Eric Dezehell puts it:
"The CEOs of the largest 50 companies in the world are practically hiding under their desks in terror about Internet rumors"
The companies still pretend they can avoid being the subject of discussion that is happening online between the millions of people who are enabled to say whatever they want, express their positive experiences, thoughts and feelings as well as the dissatisfaction, problems and frustrations. But the history and many bad examples showed that opposite you must fear "the venom of the crowds" as the most crushing power in the market at the moment. Today, in the world of mouse era, companies can be build and destroyed with the mouse click. The solution isn't to hide under your desk, consumers can find you there if they have to. The companies must accept the fact that even though they control their brands, there are others players in the market, who can influence the brands and change the course of the storytelling companies control.
Inspired by article in BusinessWeek "Web Attack" - it is a must read!
Tags: blogs, markets are conversation, mckinsey, controlPowered by Qumana
Culture matters and you can't create effective or meaningful advertising without understanding and being part of the culture. Advertising is the part of the cultural discourse we, people are having both on conscious and unconscious levels.
Nike has proved once more that they do understand it and used the fresh story telling to commemorate the 25th year anniversary of Nike's Air Force 1. Kanye West, Nas, Rakim and KRS-One perform a new, 
Rick Rubin-produced original song (remixed by Premier).
The Air Force 1 sneaker isn't just whatsoever shoe, after being released in 1982, it has become a staple of fashion amongst Hip-Hop'ers and some like Nelly's sang about it ( "Air Force One's.").
Read more about Nike commissioning the song in honor of its Air Force One her.
Who would need traditional advertising after such an impressive concepts? :-)
Tags: nike, culture, hip hop, air force one
Nike is celebrating the 25th anniversary of its Air Force One model. for this occasion they are going to produce a limited version of the shoes made by Italian craftsman. 
That's the great example of challenging the conventions - the street footwear, so ordinary but turned into the high quality item by Italian hands. It is almost like Manolo Blahnik in sports shoes category. Nike works further for getting more authenticity and personality into their brand. Great and successful strategy.
Not many other brands are so daring to redefine their category conventions, set the things up on the head. It is not so hard when you clever enough to hit the right spot. The reward is huge - lot of hype and the feel of authenticity.
Found at Influx
Tags: branding, Nike, Italian craftsman
Brandchannel's Reader's Choice Awards* 2006 results are very interesting and are proving that some parts of the globe people's view on the brands evolved strongly. People seek and choose the brands that are authentic, stand for clearly defined values and make difference.
It is incredible to see the high position of YouTube, Wikipedia, young "online brands" that spend nothing on brand advertising. Their strategy focusing on people and relaying only on people and world of mouth.
In Europe & Africa the traditional brands are the strongest. Only Skype has taken over 2nd place. In USA & Canada "online brands" are much stronger and take over the list.And of course, Apple rules!
*The Readers' Choice poll measures brand impact according to brandchannel readers. The study runs online and is open to the public during November and December. Votes can be cast for up to five brands per region; respondents can only vote once per region but no section is mandatory. More than 3,600 people from 99 countries voted in the 2006 poll. The greatest number of voters fell in the age range of 26 to 35 year olds, with an almost equal number of men and women. Voters claiming employment with actual brands as opposed to agencies was greater by half. Respondents per region equal: 3,625 for Global; 1,595 for US & Canada; 1,420 for Asia-Pacific; 1,358 for Europe & Africa; and 581 for Latin America.
Tags: brandchannel, brands, new brands
Fro the old good times, where cigarettes were snowfresh, and made your mouth feel clean you throat refreshed! Amazing how much happened since then and how our attitudes to advertising and cigarettes changed :-)
Tags: advertising, vintage, kool cigarettes
| Interesting documentary about iPod Hisotry from Discovery Channel. Since iPid's introduction in October 2001, Apple sold over 70 million pieces worldwide. An amazing story. | |
The modern pop-culture advertising sells us the dreams connected with identity and self expression. We don't just buy the Mulberry bag, we buy the image, the feeling of style and luxury that is connected with Mulberry brand. Modern advertising is a kaleidoscope of the old and moderns imaginations and legends, archetypes that play on our latent emotions and needs. This is what exactly Lux, the soap producer is trying to do - sell us the magic legend.
The video tells the Callista story. She's found a magic item in the forest - a black Lux soap bar.
Lux soap is presented as something magic, that can cause an extraordinary transformation. Its powers turn Callisto from the innocent girl into sex vampire. The whole story has a deep feel of an traditional fairy-tale and seems to be very unconventional for the soap advertising. The producers played well with technology and the mythology. Great and eye-catching result. See yourself!
Blendtec is the producer of blenders. At the first company as many others on the market. They produce blenders, like Braun, Philips, and so on.
But one day company's CEO got an idea, idea that made a difference - he decided to video the tests of blender and put them on YouTube.
The videos are the mix of Jackass and TV Shop. They don't blend morning fruity shakes, but Cola cans, credit cards, and many other things you'd never dream about putting into your blender. After a couple weeks videos were viewed 5 million times, people faved it and commented it thousands of times. In other words, people love the blender.
Interesting is that the total cost of the YouTube campaign is $50.000. Impressive! I am sure lots of those views will translate into sales.
You can see all videos here
I like Blendtec idea and mixing the reality of television spot by adding the TV shop touch with Internet. It is brave and fresh approach, that definitely differentiates the brand. Blendtec can easily fill out the gaps in Marty Neumeier's sentence:
"Our brand is the only BLENDER that CAN BLEND RAKE HANDLES AND CREDIT CARDS."
Via Scobleizer
Tags: Blendtec, Youtube, Video, TV shop, branding
Mark Earls: The Welcome to the Creative Age - Bananas, Business and the Death of Marketing
Philip Zimbardo: The Lucifer Effect: Understanding How Good People Turn Evil
Duncan J. Watts: Six Degrees: The Science of a Connected Age (Open Market Edition)
Brian Reich: Media Rules!: Mastering Today's Technology to Connect With and Keep Your Audience
Jean-Marie Dru: Beyond Disruption: Changing the Rules in the Marketplace
