Social Hallucinations

This is a car ad and this is also a car ad...

...which one you like most? Which story telling appeals to you most and any idea why?

Honda Jazz, The Unpredictable Life, 60 sec. of journey full of suprises and you can watch it here.

The other one is from good and reliable Volvo, where we are guided in how to make a sexy car ad.

 

Telling stories

I've stumbled upon the two commercials they I've really enjoyed watching. Two ads they got my attention from the very beginning.

First one is from Intel. How do you tell the story about how fast your processor is? Lots of tech jargon? No necessarily. What about this way...

 

And the new ad for Heineken. Great universe that makes you want to see more. Open your world by W+K for Heineken. Pleasure to watch.

 

My Blackberry is not Working and Other Stories from the Fruity World of Gadgets

Welcome to the unpredictable 2011!

 

 

When selling becomes fun...

... or when fun becomes selling.

I've stumbled today upon those two ads from VW and T-Mobile. Both are sequels, another parts in the puzzle of advertising. What's interesting, none of the brands is taking shortcuts. They don't really get to the core - buy me message. They tell stories, they entertain. They rather give and take. It is good, worth seeing and works pretty well along with the traditional advertising shouting at people to buy. It works well for those who are tired of being called consumers. It gives the feeling (fake or real - decide yourself) that companies (advertising agencies?) care.

Nevertheless, both videos are enjoyable!

 

Tweet and decrease prizes

I am a big fan of Uniqlo. They keep on delivering great stuff that integrates the experience of shopping with being social. Lucky counter - tweet about a product and its price will come down for everybody. 

The Extensions of Man

Technology empowers. Photo camera that enables people to create memories that would be lost if not for the camera. Camera that becomes the extention of the man.Well captured by Samsung.

via Scary ideas

 

The Art of Adaptation

How to catch people's attention and make them eat baby carrots? How do you make baby carrots cool? Well, the solution can be packaging them like junk food. You just need to adapt to people's needs and expectations. The question is whether the chips-like packaging will turn carrots into the new cool, people want to eat.

Packaging design by Crispin Porter + Bogusky

Via USA Today

How we've complicated things - truth on brands

It has all begun with just a toothpaste...45 years later...what's toothpaste? The hell of added value....

Via Gavin Potenza

Fight Oversharing with Pringles

For two days ago I wrote about the sharing tyranny and now Pringles comes up with the new campaign that should help us fight over-sharing phenomena where people share things of the very low importance. Clever. We will see more of this type initiatives that help us fight overflow of informations. The brands that will we be those who give us powerful and useful filtering tools.

 
 

Color outside the lines

Being creative is what gives advantage today and allows to differentiate from the mass of me-too products and people. Creative meaning novelty and utility. Sometimes to get an attention you deserve you need to color outside the lines and find inspiration other places...Like this packages.

You have something what seems to be a carton of McDonald's chips on the right but is in fact celery and blueberries packaged as medicine. 

   
 

via BabyCreative blog

Meaningful Branded Content

Amazing project from Red Bull Stratos. Breaking the barriers and exploration. Really WOW in terms of idea and doing something meaningful. The idea is incredible: they send skydiver and base jumper Felix Baumgartner to at least 120,000 feet above the earth and he will attempt a stratospheric free fall jump - the longest in the history of man - and hopefully will become the first human to break the speed of sound with his own body. It is so awesome!

"Red Bull Stratos will attempt to make history and deliver valuable learnings for medical and scientific advancement that will aid the exploration of space in future years."

Making a difference and making something extraordinary! I am so in love in this project.

Branding Struggles

This visual is incredible. Branding path stretching for 110 years. It shows quite a struggle of Pepsi trying to find its identity while Coca - Cola stayed true to their visual identity through all those years. It seems it payed off in many ways, one of them is the fact that Coca-Cola is a more valuable brand than Pepsi.

 

Via We Heart Branding

TicTac Micha Rocks Again

TicTac Micha is back. He didn't stop to entertain the world after the great performance in Copenhagen. The great response from all over the world, the lots of fan emails showed that TicTac Micha is great and there is the need for more.
So he is back with the World tour. The first stop was in Malmö, Sweden where he rocked at the midsummer party!


and here is his first performance from Copenhagen - watch TicTac Micha video here.

Stay tuned for more updated from Micha's tour by visiting his website. :-)

The Marketing Capability: The Future is Digital

"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."

From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.

Is Talk Cheap?

Image via Wikipedia

According to a recent research of Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi, there is a measurable connection between what is being said about a product in online posts and real-time customer behavior. Research showed that if you ask people what’s most important to them in evaluating a product, they say, ‘What other people like me say about it.’ Meaning that that a relatively small group of people in online communities can have a substantial influence on purchase decisions. What is crucial for brands is to track the conversations happening online, as understanding people's attitudes towards your products give you the chance to react accordingly and implement necessary changes. It makes online conversations to be your focus group on steroids, wisdom of the crowds delivering you valuable inisghts that can fuel your product strategies.

“An Internet-armed consumer can become your greatest asset or your worst nightmare.”

Read more here on Kellogg Insight website