Social Hallucinations

TicTac Micha Rocks Again

TicTac Micha is back. He didn't stop to entertain the world after the great performance in Copenhagen. The great response from all over the world, the lots of fan emails showed that TicTac Micha is great and there is the need for more.
So he is back with the World tour. The first stop was in Malmö, Sweden where he rocked at the midsummer party!


and here is his first performance from Copenhagen - watch TicTac Micha video here.

Stay tuned for more updated from Micha's tour by visiting his website. :-)

The Marketing Capability: The Future is Digital

"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."

From the past to the future Best Buy CMO Barry Judge tells the story of how Best Buy's Marketing Capability talks (and listens) to its customers.

Is Talk Cheap?

Image via Wikipedia

According to a recent research of Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi, there is a measurable connection between what is being said about a product in online posts and real-time customer behavior. Research showed that if you ask people what’s most important to them in evaluating a product, they say, ‘What other people like me say about it.’ Meaning that that a relatively small group of people in online communities can have a substantial influence on purchase decisions. What is crucial for brands is to track the conversations happening online, as understanding people's attitudes towards your products give you the chance to react accordingly and implement necessary changes. It makes online conversations to be your focus group on steroids, wisdom of the crowds delivering you valuable inisghts that can fuel your product strategies.

“An Internet-armed consumer can become your greatest asset or your worst nightmare.”

Read more here on Kellogg Insight website

This is Enough

Muji is a Japanese retail company which sells a wide variety of household and consumer goods that are charactirized by minimalism, recycling and no-brand policy.

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.

Muji's vision is "This is enough"

 

Timeles idea focusing on sustainable design build around simplicity and purity. No flashy advertising, just Muji's message. The new way of earning money where profits doesn't seem to be the only focus. The state of humanity is included and cosidered. An effort to fight pointless consumption and turning less into more.

Advertising isn't an Answer

It is not about pumping bucks into advertising. It will not make you an Apple-like brand. Clever response from Apple to I am PC ads.

advertising, Apple, Microsoft

Customized Advertising Space

Idea is fantastic! Imagine webpages where you could fill out advertising space with things you are interested in and care for. Bold idea from Papercut in Sweden.

Turbo Gene

I love his site. Great experience from Saab. And this is my turbo gene..if I had a driving license...Meanwhile I'll enjoy my bike.

advertising, Saab, website

Unboxing Samsung

Samsung takes unboxing to the new level. It is pretty good, especially the opening finale.

via InfluxInsights

Samsung, unbox, video

Courage

Wonderful ad from Nike for Olympics. It makes you to feel the struggle and devotion to win.

But the best ad for Nike, the one they couldn't hire any agency to direct and create is this match. One of the best gentlemen finals I've ever seen through the 23 years of my tennis adventure - Wimbledon 2008, Nadal vs. Federer. Two magnificent tennis players and 5 hours pure tennis feast. See the clip of the greatest moments. Once again Nadal did it!

advertising, Federer, Nadal, Nike, tennis, wimbledon 2008

Customer Service

Client service is one of the most important assets companies have. This is the way you can get directly to consumers' hearts. Customers service is based on human relations and conversations. Majority of people are safety addicts, we are not into constant divorces. We want long lasting relationships filled with love and respect. Customer service is relationship, which when done right will turn your customers into loyal ambassadors.

And this story about Timbuk2 bag from San Francisco. I found at Andy's blog is the proof of it. You have to read it. This is the great story of how the right approach and handling of the bad customer experience can be changed and turned into something valuable.

Photo by striatic

customer service

The Marketer Dream - Sex & The City

I had a pleasure to work on Sex&The City - every marketer dream. Everyone wants it, everyone wants to be linked with it, everyone talks about it...yeah, the female part of population does. It was great working on the project and see the huge engagement from all the partners both on brand and media side. It was also fascinating how women get crazy about it and couldn't wait to get tickets to see the movie and how involved can men become. I did today the small competition in the office with 5 free tickets as prize, 3 questions about the series. Apart from the fact that it took ca. 1 minute to get right answers, the men were quickest. They claimed it was for their girl-friends :-). It is the fantastic gift, can be even better than flowers.

The results of the campaign, partnerships and WoM are to be seen. I believe it will be a huge success as Sex&The City isn't only just a hype. This is to some point the lifestyle and part of the culture of every urban girl. The film is really great, it didn't disappoint me. There are lots of laughs and tears you can look forward to Girls!

Meanwhile you can take a look into Carrie's Mac. This is pretty awesome feature! Get Carried Away!

 

What Does Your Brand Mean?

Noah Brier created simple application that allows people to enter words they associate with specific brands - Brand Tags. Really cool and simple tool not only to share your meaning about the brand but to learn how people perceive brands.


Tags: brand tags, Noah Brier

Jumping Dudes...

..are jumping into their jeans. Last year we had guys throwing and catching "with their faces" Ray ban glasses. This season - guys who jump into their jeans, I guess it is Levis. They are very agile and innovative. Cool even though concept isn't fresh anymore.



Tags: viral, levis, Guys backflip into jeans

Like No Other

The new commercial from Sony...like no other. This time the film was shot in Miami and after balls, paint, bunnies and orgy or colors, we can be lulled by white foam. Nice. I like the slow pace of the movie and the feeling of being astonished. But...there is no WOW factor. Is it bad? After all, we people we like things we know. It makes us feel safe.

Apple Makes You More Creative

This is probably something that guides most of Apple products buyers, we hope for the magic and difficult to express in words aura to fall upon us and makes us more special and more creative. In fact this is not far away from the truth.

Gavan Fitzsimmons, professor of marketing and psychology at Duke University conducted a research together with his two colleagues where test subjects were shown Apple and Disney logo for 30 milliseconds - a subliminal flash that was not actually "seen" and they were respectively more likely to be creative and candid.

"Brands are almost human in representation in people's minds," said Gavan Fitzsimmons.

It means brands can also be the driver of the social influence. What does it mean for marketers, apart from the possibilities subliminal messaging brings. It means that branding and brand personality are very important as they are driving social influence and make a difference.

Read the whole article here

Photo by Miguel Ramirez