"In order for our brand to be relevant in the future, we gotta live digitally... with our communication and the products we sell. And the brands that figure this out are the brands that will succeed in the future."
From the past to the future Best Buy CMO Barry Judge tells the
story of how Best Buy's Marketing Capability talks (and listens) to its
customers.
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According to a recent research of Shyam Gopinath, Jacquelyn Thomas and Lakshman Krishnamurthi, there is a measurable connection between what is being said about a product in online posts and real-time customer behavior. Research showed that if you ask people what’s most important to them in evaluating a product, they say, ‘What other people like me say about it.’ Meaning that that a relatively small group of people in online communities can have a substantial influence on purchase decisions. What is crucial for brands is to track the conversations happening online, as understanding people's attitudes towards your products give you the chance to react accordingly and implement necessary changes. It makes online conversations to be your focus group on steroids, wisdom of the crowds delivering you valuable inisghts that can fuel your product strategies.
“An Internet-armed consumer can become your greatest asset or your worst nightmare.”
Read more here on Kellogg Insight website
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Muji is a Japanese retail company which sells a wide variety of household and consumer goods that are charactirized by minimalism, recycling and no-brand policy.
The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.
Muji's vision is "This is enough"
Timeles idea focusing on sustainable design build around simplicity and purity. No flashy advertising, just Muji's message. The new way of earning money where profits doesn't seem to be the only focus. The state of humanity is included and cosidered. An effort to fight pointless consumption and turning less into more.
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I love his site. Great experience from Saab. And this is my turbo gene..if I had a driving license...Meanwhile I'll enjoy my bike.
Client service is one of the most important assets companies have. This is the way you can get directly to consumers' hearts. Customers service is based on human relations and conversations. Majority of people are safety addicts, we are not into constant divorces. We want long lasting relationships filled with love and respect. Customer service is relationship, which when done right will turn your customers into loyal ambassadors.
And this story about Timbuk2 bag from San Francisco. I found at Andy's blog is the proof of it. You have to read it. This is the great story of how the right approach and handling of the bad customer experience can be changed and turned into something valuable.
Photo by striatic
I had a pleasure to work on Sex&The City - every marketer dream. Everyone wants it, everyone wants to be linked with it, everyone talks about it...yeah, the female part of population does. It was great working on the project and see the huge engagement from all the partners both on brand and media side. It was also fascinating how women get crazy about it and couldn't wait to get tickets to see the movie and how involved can men become. I did today the small competition in the office with 5 free tickets as prize, 3 questions about the series. Apart from the fact that it took ca. 1 minute to get right answers, the men were quickest. They claimed it was for their girl-friends :-). It is the fantastic gift, can be even better than flowers.
The results of the campaign, partnerships and WoM are to be seen. I believe it will be a huge success as Sex&The City isn't only just a hype. This is to some point the lifestyle and part of the culture of every urban girl. The film is really great, it didn't disappoint me. There are lots of laughs and tears you can look forward to Girls!
Meanwhile you can take a look into Carrie's Mac. This is pretty awesome feature! Get Carried Away!
Noah Brier created simple application that allows people to enter words they associate with specific brands - Brand Tags. Really cool and simple tool not only to share your meaning about the brand but to learn how people perceive brands.
Tags: brand tags, Noah Brier
This is probably something that guides most of Apple products buyers, we hope for the magic and difficult to express in words aura to fall upon us and makes us more special and more creative. In fact this is not far away from the truth.
Gavan Fitzsimmons, professor of marketing and psychology at Duke University conducted a research together with his two colleagues where test subjects were shown Apple and Disney logo for 30 milliseconds - a subliminal flash that was not actually "seen" and they were respectively more likely to be creative and candid.
"Brands are almost human in representation in people's minds," said Gavan Fitzsimmons.
It means brands can also be the driver of the social influence. What does it mean for marketers, apart from the possibilities subliminal messaging brings. It means that branding and brand personality are very important as they are driving social influence and make a difference.
Read the whole article here
Photo by Miguel Ramirez
