Everyone has at some point been in the hell of incoming messages, notifications and emails...never ending flow that gets you paralyzed.
Here is an awesome video illustrating how does it feel. Excellent editing, btw.
Digitals from Chris Crutchfield on Vimeo.
Those words brought me a relief. I've lately relized that the more I know the less I can digest and use. The overload and overconsumption of information gives an illusion of knowing more, but in fact the more becomes the stress. The quest for informaiton expands all the time and seems to be infinite. I've found saying "I don't know" to be a soothing exprience. Not knowing may become the new luxury nowadays. Besides some things are just not worth to know.
"We need to remember the value of nothing. It’s like breathing: you can’t inhale all day. We need to learn to make peace with the information we don’t know, to embrace the zeroes, to relearn the pleasures of hunger, need, interruption, restraint. We need to work up our ignorance muscles. We need to organize our internal absences to create meaning. We are responsible, in other words, now and forever, for our own deletionism."
Sam Anderson in ‘An Accidental, Experimental Masterpiece’
“All the left brain thinking and figuring out, can’t ever replace the shear mystery of being alive”
The history of human thinking from the caveman days forward. In so doing he links more than 4 decades of data driven developmental psychology research (based upon the work of Clare W. Graves) to the dramatic narrative of human evolution.
A lot can happen within 60 sec. especially when you are online
Next slide.
"I don't use PowerPoint to spew hollow facts and meaningless statistics. I aim to deliver revolutionary corporate poetry into the hearts and minds of marketing vice presidents across this country.
I believe that sometimes a PowerPoint demands five consecutive pages of full bleed abstract images. Just to make people feel. To get mid-level managers to loosen their ties and take off their name card necklaces. Too much logic is the death knell of any PowerPoint pursuit."
Excellent!
I've just read this very interesting article in the Guardian about Montaigne's insight into human nature that gets confirmed now by neuroscience.
"Four hundred years ago, the great French essayist recognized that our inbuilt capacity for sympathy depends on our physical proximity to others. Recent neurological research appears to back him up."
Very interesting that our morality is so tightly bound to the physical distance. It would indicate that despite what 'cyber utopians' believe we will not make the world better place cause we are connected more than ever. Internet doesn't get us any closer. Even though we feel we are so close, we are far away from each other and it influences our ability to feel sympathy and to fire the mirror neurons.
HT: Mark Earls
Excellent illustrated talked from RSA by Steven Pinker on why we don't say what mean...
I recognize lot of everyday situations when I try to maintain the fiction of relationship with others.
...which one you like most? Which story telling appeals to you most and any idea why?
Honda Jazz, The Unpredictable Life, 60 sec. of journey full of suprises and you can watch it here.
The other one is from good and reliable Volvo, where we are guided in how to make a sexy car ad.
What I like most about the technology is the new communication opportunities it brings. Clever thinking and creating synergies between stuff we know and the new possibilities, makes the same old story sound a bit more new and refreshing. The to good examples of this are Black Eyed Peas and German TV show Galileo.
Black Eyed Peas has developed an iphone app BEP360 to promote (sell) their new album and video.
BEP360 is an interactive music video that provides augment reality experience (you just need BEP album cover to activate it). There is also option that gives user tools to create photo session with the band and share it with other fans. Pretty cool way to activate music on other level than just traditional video. Hope to see more such an initiatives.
Another examples proves that TV can be social if you make an effort to provide viewers with the relevant tools.
German TV show Galileo used augmented reality browser app Junaio to run an interactive quiz for their viewers. Viewers had to hold their phone cameras up to the TV screen and point them at the answer they wanted to select. Image recognition worked out which answer was being selected and a tap of the screen submitted it.Viewers received instant feedback whether their answer was right or wrong. The quiz activity was promoted before and the whole activity seemed to be a success with an increase in TV show share among 14-49 year old viewers.
Something that wil stick or rather one time phenomena. Time will tell. But there is no doubt that TV can be a social and engaging experience.
You can see a video of the TV experiment (after an ad) here.
It is an iPad magazine. Sounds trivial but this is what most of publishers are missing while they launch pdf versions of magazines to read on ipad. iPad gives publishers the opportunities to provide people with an interesting and dynamic content, integrate brands and experiences. Still publishers stick to the old good formats and try to digitalize paper. It doesn't make easier to earn money.
I have been checking out a few magazines but none of them really impressed me until I stumbled upon Richard Branson's Project. What a great experience. It is a pleasure to see how the possibilities are exploited and deliver different forms of experience. Easiness of navigation, surprising possibilities to browse through content and of course interesting content.
Well, but see for yourself here or download your own Project app ($2.99 for issue)
I've stumbled upon the two commercials they I've really enjoyed watching. Two ads they got my attention from the very beginning.
First one is from Intel. How do you tell the story about how fast your processor is? Lots of tech jargon? No necessarily. What about this way...
And the new ad for Heineken. Great universe that makes you want to see more. Open your world by W+K for Heineken. Pleasure to watch.
Doing good gets you attention and makes people smile. Nice idea from KLM. Also a nice example of how online and offline merge and create new brand experiences for people.
The boundaries between media are dissolving. People don't look for channels they want to tap it, they look for content which is accessible and interesting enough they want to spend a time on it.
Neat video summarizing 2010 year in mobile industry.
... or when fun becomes selling.
I've stumbled today upon those two ads from VW and T-Mobile. Both are sequels, another parts in the puzzle of advertising. What's interesting, none of the brands is taking shortcuts. They don't really get to the core - buy me message. They tell stories, they entertain. They rather give and take. It is good, worth seeing and works pretty well along with the traditional advertising shouting at people to buy. It works well for those who are tired of being called consumers. It gives the feeling (fake or real - decide yourself) that companies (advertising agencies?) care.
Nevertheless, both videos are enjoyable!
