Social Hallucinations

This is Enough

Muji is a Japanese retail company which sells a wide variety of household and consumer goods that are charactirized by minimalism, recycling and no-brand policy.

The name Muji is derived from the first part of Mujirushi Ryōhin, translated as No Brand Quality Goods on Muji's European website.

Muji's vision is "This is enough"

 

Timeles idea focusing on sustainable design build around simplicity and purity. No flashy advertising, just Muji's message. The new way of earning money where profits doesn't seem to be the only focus. The state of humanity is included and cosidered. An effort to fight pointless consumption and turning less into more.

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Empty Cup - Zen Stories

Zen is inspiring and full of wisdom. I love reading Zen stories over and over again. Every time I read them I discover something new. Reading Zen opens your eyes to the other side of things. I got an idea of applying Zen stories to communication planning. Here is the first story.

A Cup of Tea

Nan-in, a Japanese master during the Meiji era (1868-1912), received a university professor who came to inquire about Zen.

Nan-in served tea. He poured his visitor's cup full, and then kept on pouring.

The professor watched the overflow until he no longer could restrain himself. "It is overfull. No more will go in!"

"Like this cup," Nan-in said, "you are full of your own opinions and speculations. How can I show you Zen unless you first empty your cup?"

When we do enter the communication planning process we hire not only our experiences from the past but also our beliefs, point of views, which usually are our personal opinions. It means that we are not able to see beyond. We look at the brief as it was the same old story and the same way we work on communication strategies. Emptying our cup of teas means getting out of expert role and becoming the curious kid. We need to empty our cup of tea to see that there are other ways of approaching the problems and achieving the goals. And empty cup is the only guarantee we dare to try something new.

Don't worry, I don't want to get rid of your inner expert and all wisdom you have gathered through you life. After "empty cup" phase, you need to put expert disguise on again and evaluate what you have found out in your empty cup. Hopefully your expert is open minded and don't slaughter all great and innovative ideas at once ;o)

Tags: Zen, communication, open mind

Going with the Flow - Marketing and Zen

A Taoist story tells of an old man who accidentally fell into the river rapids leading to a high and dangerous waterfall. Onlookers feared for his life. Miraculously, he came out alive and unharmed downstream at the bottom of the falls. People asked him how he managed to survive. "I accommodated myself to the water, not the water to me. Without thinking, I allowed myself to be shaped by it. Plunging into the swirl, I came out with the swirl. This is how I survived."

You , as a marketer have to accommodate yourself to life and get used to dealing with your users, consumers, clients. You must learn to cooperate and respect.

It is you, who has to adapt, people cannot change for you, just because you want it. If you try to fight or control the market and people who constitute it, they will backfire. You should become ONE with your market in order to survive. You are not Almighty, the power is constantly shifting towards consumers, it is time to accept it and go with the flow, not to resist it.

Image from Gapingvoid

Tags: Marketing, Zen, Going with the Flow, Consumers, Cooperation, Respect